Avery Dennison has launched a new option for can labelling, designed for low-volume production runs and allows both late-stage differentiation and the relabelling of obsolete printed cans.

Suitable for both aluminium and tinplate cans, the AeroDress technology is a self-adhesive labelling solution that is compatible with a range of printing techniques including letterpress, flexo, gravure, silk screen and foils. 

   A newly designed white filmic facestock shrinks to fit curves at the ends of a can (with a shrink ratio up to 20%), to ensure a premium brand image.

Rob Groen segment leader HPC & Beer and Beverage, said that the AeroDress label overcomes a number of existing obstacles and offers brand owners and converters new opportunities for can decoration: “Direct print needs high volumes, and alternatives such as roll-on-shrink-on and shrink sleeve are not compatible with printing techniques such as foils and silk screens. Our AeroDress solution offers a new approach: a viable labelling technology that covers a can completely and delivers an outstanding end result.”