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Metsä Board has recently won the Luxe Pack Shanghai ’in green’ Award, in the best eco-friendly Packaging Solution category, with its skincare gift box.
The skincare packaging concept is designed to promote sustainability while providing a unique user experience. The concept represents a winning combination of Metsä Board’s pure, lightweight and stiff paperboards and the company’s innovative packaging design service for more ecological and convenient solutions. The brief was to look at ways to improve the traditional secondary paperboard packaging, with a strong emphasis upon sustainability, strengthening brand values and reducing  packaging and plastic – without compromising the consumer experience.