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UPM Paper ENA will be expanding its presence into Austria. "We already have wide geographical coverage in Germany, France and Finland, but the latest product development initiatives enable us to increase and strengthen our local presence in Central Europe and to improve our service promises to customers nearby," says Matthias Reh, product portfolio director at UPM Paper ENA. UPM Brite papers are available in up to 80 brightness levels. "Extended print runs at various coldset customers have proven a maximum of interchangeability between our local mills in Central Europe. We have been able to match the same standards of quality and are now offering the complete range of high-performance papers for coldset enduse from Austria as well." The UPM Brite family offers a unique selection of choices in terms of brightness, bulk and basis weight. It offers a high performance platform for various printed products on coldset web offset machines. The UPM Brite family also meets the most demanding sustainability requirements. The paper is made of a combination of recycled and fresh fibre and it carries the EU Ecolabel guiding consumers who want to buy environmentally sound products.