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Canon Middle East showcased its range of print solutions at FESPA 2017. Visitors to the Canon stand witnessed the launch of the new 64-inch roll-to-roll Océ Colorado 1640 printer, built on Canon’s ground-breaking UVgel technology. FESPA 2017 also coincides with the tenth anniversary of the launch of the Océ Arizona series.
Shadi Bakhour, B2B Business Unit Director, Canon Middle East comments: “Truly inventive technology innovation such as Canon UVgel, driven by deep insights from real customer businesses, is critical to helping unleash print’s full potential. The new and established products we are bringing to Fespa 2017 play a vital role in maximising productivity and motivating customers to explore the commercial scope of different substrates and applications.”
Across the Canon stand at Fespa 2017, print service providers (PSPs) and corporate companies operating in vertical markets such as décor and packaging, found a broad spectrum of printed applications from the Océ Colorado 1640, Océ Arizona, Océ ColorWave and imagePROGRAF printers. Visitors also saw the DreamLabo production inkjet photo printer and the imagePRESS C750 sheetfed toner press in live production. Canon also introduced two new printed ‘Think’ guides - Think Personal and Think Décor. The latest in a series of introductory guides to potentially lucrative growth opportunities, these have been created by Canon to support customers.
Shadi Bakhour concludes: “We’re here at FESPA 2017 to inspire customers with the enormous variety of incredible products they can create, and to share our expertise on how they can extend their service offering. Starting from an understanding of each PSP’s individual business aspirations, we’ll explore areas where they could consider new ways of working, showing them how fresh thinking around applications, supported by innovative technology and new approaches to add value to customers, can set them on a path to realising their goals. FESPA 2017 is the perfect place to start these conversations and demonstrate how Canon can be their guide through the next phase of their business evolution.”