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Labelexpo Asia 2017 will present the Digital Trail and Smart Zone features for the first time at Shanghai New International Expo Centre (SNIEC) from 5 – 8 December.  Featuring HP, Domino, Fuji Xerox and Xeikon, the Digital Trail will demonstrate the benefits of adopting a digital printing operation. Visitors will see several new major presses launched for the Asian continent as part of the Trail including, HP Indigo’s WS6800 digital press, the Durst Tau 330E UV digital inkjet press from Fuji Xerox, Domino’s N610i digital color press and Xeikon’s 3500 press.   The event hosts over 300 manufacturers such as Avery Dennison, Bobst, Codimag, Lintec, Omet, UPM Raflatac among others. James Samuel, events portfolio director, Labelexpo Global Series said: “Short print runs are here to stay, as is the increasing role of packaging being used in customer marketing. These trends are making digital printing, along with smart and interactive solutions, massive growth areas for the global label industry. Both are developing extremely quickly, so for printers thinking about investing in updating their plant or expanding their product offering, the show’s feature areas will give them a useful taster of how these versatile technologies can add real value and competitive edge to their businesses.”