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Coca-Cola outlines mission to reduce plastic waste. Coca-Cola has pledged to recycle a used bottle or can for every one the company sells by 2030 as well as working towards making all its packaging recyclable, as the soft drinks giant joins a global movement to reduce waste. The company has a huge responsibility to tackle the problem of plastic and waste and, as a marketer of 500 brands of soft drinks, Coca-Cola has vowed to step up its actions by announcing its global plan to “help create a world without waste.” The Coca-Cola Company has said that it is fundamentally reshaping its approach to packaging, with a global goal to help collect and recycle the equivalent of 100 percent of its packaging by 2030. “The world has a packaging problem – and, like all companies, we have a responsibility to help solve it,” said James Quincey, President and CEO of The Coca-Cola Company.