Pantone chose Ultra Violet as the colour of the year for 2018. And the shade of purple is expected to hit stores, manifesting itself in cosmetic and fashion products.
VDL Cosmetics will introduce items featuring the color.
VDL Cosmetics posted a promotion video of “VDL + Pantone” on Facebook. It is taking preorders for the limited edition lineup, which includes products such as eye shadow, tint, makeup primer and cushion compact foundation.
Other cosmetics brands, such as Innisfree, RMK, Maxclinic and Amos Professional, have also launched new products with the shade of purple.
Pantone, a provider of professional color standards, has picked a color of the year since 1999. Last year’s choice was Greenery. Pantone’s choice predicts which colour will lead trends that year.
Although the company is currently a prominent entity in industries such as fashion and home design, when it was established in 1963 by Lawrence Herbert, Pantone’s original mission was “identifying, matching and communicating colours” to solve issues within the graphic arts community. Today, Pantone is recognized as the leader in colour systems, and since its founding, it has permeated the barriers to entry for most lines of business.