Idealliance announces the release of the new global packaging supply chain printer facility audit certification called BrandQ Certified Supply Chain Facility. BrandQ Certified Supply Chain assesses key aspects such as process capability, performance, process control, colour management, ISO Standards, proof and press alignment, spot color rendering, pre-media capabilities, G7 calibration, and includes detailed reports and analysis. In addition to enabling brand communication, BrandQ provides a snapshot of the suppliers and how they meet brand needs. Idealliance VP, Global Print Technologies and Workflows Tim Baechle explains, “The global packaging supply chain is like the Wild West. There are some crazy things that happen globally in the supply chain, especially with growing brands. Often, problems have existed so long and problems exist that they simply do not know how to solve them and so they simply plan on a monetary loss every year which is often significant—yet avoidable with corrective action. BrandQ pivots on education, communication, and validation.”