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Tetra Pak has launched a suite of new packaging material effects, known as Tetra Pak Artistry, to help food and beverage producers revitalise the look and feel of their products.
Charles Brand, executive VP, product management and commercial operations at Tetra Pak said, “In a world where almost everything needs to be ‘personalisable’, we want to provide customers with something unique to help their brands rise above the noise and reach the shopper. The new suite of effects and expressions will help our customers enhance their brand at no additional investment, making it a cost-effective solution to their needs. These effects help brands attract shoppers’ attention without the need for the manufacturer to switch to a new packaging format or invest in new equipment.”
Tetra Pak Artistry includes Tetra Pak Reflect, Tetra Pak Metallized, and Tetra Pak Craft. More offerings are in the company’s pipeline, including Tetra Pak Sculpt, an embossed surface texture for an innovative consumer experience. Tetra Pak Reflect is currently being tested in some markets, and will start with limited deployment in second half of 2018.
The whole range of effects will be available for the majority of Tetra Pak package formats and offered to customers worldwide.