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Carlsberg chose the global ink manufacturer hubergroup as main supplier for their beer labels. As part of Carlsberg’s ambitious sustainability programme “TogetherTowardsZERO”, the company is making its products more sustainable and ensuring that consumers can live more sustainable lives. To that end, Carlsberg looked at the entire value chain to improve every part of its packaging, and that also included the ink for their beer labels. To help with that, the company chose hubergroup as the main ink supplier for their beer labels in selected markets. “Printing inks have major impacts on the recyclability of packaging because they are often recycled along with paper fibres. To improve the recyclability of Carlsberg labels in selected markets, we are using the hubergroup Eco-Offset Ink Premium Plus, which is Cradle to Cradle Certified at the Silver level,” said Carlsberg brand director, Julian Marsili from the Carlsberg Group. "As one of the first global ink manufacturers, we have taken up the challenge of re-designing our standard sheet fed offset and liquid ink portfolio to C2C certification. And with great success as you can see with the Carlsberg project, which was possible in no small part by the strong support of Healthy Printing Initiative, founded by EPEA in Hamburg, which is one of the most important platforms to enable sustainable printing for packaging manufacturers and printers. Print the change - print sustainability!”