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The market for flexible package printing continues to grow, according to Koenig & Bauer Flexotecnica, which has reported a full order book.

Koenig & Bauer Flexotecnica recently hosted an open house for customers at its plant in Tavazzano near Milan for the first time since the takeover by Koenig & Bauer in December 2013. Over two days, around 300 visitors from 20 countries were treated to live demonstrations of the Evo XD CI flexo press and received information about printing with water-based inks. The Evo XD demo showed set-up and printing in the extended color space (seven colours plus additional opaque white) on 12 micron transparent PET film. In a second press pass, the film was given a matte coating in exact register.

Augmented support options were also shown to customers with the help of AR-DataGlass technology, which Koenig & Bauer offers as a rental model as part of its new select and more maintenance contracts.

Partner companies Sun Chemical, Pamarco, Trelleborg and BST eltromat gave insights into their respective portfolios, with a focus on environmentally friendly printing with water-based inks. Sante Conselvan, president of industry association FTA Europe, presented the packaging printing market in Europe and the activities of his association.

Dr Peter Lechner, Koenig & Bauer Flexotecnica, managing director, said, "Our order books are full. We have doubled our world market share in recent years and the printing market for flexible packaging continues to grow. The open house has now convinced many customers to invest in our presses again or for the first time."