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Mactac recently announced the launch of three new overlaminates for product packaging applications. “Designed to give product-packaging labels added protection, dramatic appearances and superior shelf appeal, the new overlaminates are ideal for packaging applications in markets such as health and beauty, household goods and food packaging,” stated Mactac.

The new products include: LTC01275 – a 0.7-mil matte clear soft touch overlaminate. Features a high clarity acrylic adhesive, a 50# white glassine liner and high scratch resistance to protect and maintain the clean look of the label. LTCREVI901A – a 0.75-mil multilayered holographic overlaminate that changes colour depending on the viewing angle. Features a clear polyester film that gives a metallic tone without metal, an acrylic adhesive and a 50# white glassine liner. LTCFR1125-25 – a 1.0-mil clear matte topcoated overlaminate that offers labels a subtle flat and soft finished appearance. Features a clear polyester film with an acrylic adhesive and a 50# white glassine liner.

“As the need to influence consumer purchasing decisions has increased, so has the importance of eye-catching packaging,” said Kim Hensley, marketing manager, Mactac Performance Adhesives.
“Packaging labels reflect a brand’s image and enhance consumer perception of a product’s quality. The unique soft touch, colour change and matte finish characteristics of these overlaminates creates a rich appeal and differentiates a product from the rest, drawing and attracting customers,” Hensley added.