DIC Corporation and Sun Chemical are to create a new single business entity to serve the inkjet ink market under the name SunJet.

SunJet global business director Laurie Geldenhuys said that “coordinating DIC and Sun Chemical technology under one global division”, which will be a subsidiary of Sun Chemical, better reflects the global nature of digital inkjet markets.

“It’s a huge market; things are developing so quickly. So we’re looking at the newer applications such as decor and transpromo.

It’s those applications: ceramics, decor, glass, that we think there’s a lot of future for. We are already at the forefront of these new markets,” he said.

SunJet will also work on forging closer relationships with the technology bases of manufacturers. “We want to be the ink supplier of choice for new machines while they’re still in development, we don’t want to wait until the product is commercially available,” said Geldenhuys. SunJet will offer customers global coordinated sales and support services, but will maintain the localised skills of its staff in the various territories.

Geldenhuys said that the finer details, such as how the new division will manage the R&D budgets, have not been finalised.