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Heidelberg is now offering a more modular way for customers to use its subscription package and expects its “digital eco system” for printing industry services to eventually outstrip traditional machinery sales.

‘Johnny’ Gutenberg.Heidelberg CEO says: “There is no alternative to the ‘Heidelberg goes digital!’ strategy.”

At a recent analyst and investor conference, Heidelberg reaffirmed its financial performance in 2018/19 and cautious outlook for 2019/20, due to headwinds such as trade disputes and global economic uncertainty. Overall sales increased by €70m to €2.49bn, while order intake fell by €29m to €2.56bn.

Heidelberg said it aimed to become “less susceptible to economic fluctuations” and would “vigorously pursue” its digital transformation and reorganization plans. “The future belongs to our subscription model as well as digital packaging and label printing,” the firm’s management board said. “They are core elements of Heidelberg’s future growth story.”

It is now offering modular access to its subscription model, with options to select software, service, consumables and equipment and gradually build up their package, as required. The aim is for a third of overall turnover to eventually come from subscriptions.