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3-year old India and Germany-based company, Diehard Dies were first time participants at the show, exhibiting its innovative products including flexible dies for inline die cutting for offset machines. Says Bhagwan Vaid, general manager-techinical, "We are among the top die making companies in the world, the biggest is a German company- Marma, but they only supply flat and rotary dies, while we provide everything for the printing and packaging industry, from flat to platen machine we aim to be number one in Asia. We are a full fledged die-shop, not only flat or rotary but all kinds, including chrome plated and laser hardened flexible-dies for the very long runs, stripping dies, textured, embossed dies and many more."