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Alola Trading participated for the first time in the Paper Arabia. The company has launched their Alpine paper range. It is available in coated and laser grade. Also they will be launching speciality grades like smooth, fancy, metallic, self adhesive label and FSC and recycles paper range.

Talking to PrintWeek MEA, COO, Moe Demyati said: "These papers are coming from different mills from China and Europe. We have distributors in GCC, Levant countries. We are appointing new distributors in Egypt, Jordan and Sudan. Our aim is to have all products under one brand. We are also coming up with a website in which clients can see the swatch book and interact online."

Company did a volume of 10,000Mt per year. Talking about strategy he said: "We are going to have marketing activities like direct mails to customers, graphic designers so that they will know that these products are available in the entire Middle East."

Company is 23 years old with 35 people. The main office is in Thailand taking care of all documentation, sourcing and marketing activities.