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Afra Printing Equipment showcased their entire digital print finishing solutions including case making solutions, digital thermal laminators, coating equipment for digital and offset etc. General manager, Vinay Krishnan said: "As we were in Saudi market for the past 2 years, we were having many deals in the pipeline. The show helped us to finalize the deals. The show helped us to penetrate to the interiors of Saudi. We received excellent feedback as our affordable, reliable and cost effective solutions for print finishing and packaging are widely appreciated."

He said that Saudi as a market is moving towards sensible and affordable solutions rather than luxurious automation.