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Al Dana participated for the first time in the show. Managing director, Amer Taha said: "We wanted to build our image in the Saudi market. We have now opened a new office in Riyadh with six people. We have new automatic rigid box and sewing machine from China and Taiwan. We have already installed six box making and one sewing machine in Saudi. The box making machine starts at $175K and sewing machine at $120K. The main advantage is the speed with 1500 boxes per hour and more accurate than manual. By next year we want to start new office in Jeddah." Talking about the Saudi market he said that it is booming because of high population and companies are ready to invest.