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Printech Middle East participated for the first time in the show. Managing director, Pankaj Patel said: "We have office in Riyadh, Dammam and starting in first quarter in Jeddah. We have about 70 strong leads. We have finalised few deals on packaging side. We were showcasing shrink film which is 7 micron which would give double mileage than traditional 15 micron with same strength. We also sold recently 6 machines from Prati in Saudi. We have 2 serious leads for MPS for narrow web label machines. Also BST defect detection cameras were very much liked by Saudi converters in order to reduce the waste. We also have 2 cold foil installations in the country," he said.