HP participated at SGI 2013 showcasing their indoor, flatbed and latex technologies. Ernest Azzam, business manager-large format design-HP ME, Mediterranean & Africa said, “Depending on the applications printers have, we always exhibit something new, showing everything HP can do, from rigid to flexible, banners to indoor photos. The outdoor and signage market is picking up again, and especially our latex technology is being well received. In January, we launched our ready-to-mount wall art solution. This is popular to design say shops, meeting or conference rooms opening up new possibilities for customers. UAE market is doing well and I can say the same applies to the region. Saudi Arabia also, for example is growing fast.”