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Paperworld Middle East 2018 concluded its three-day run in Dubai with thousands of trade buyers stopping by the region’s trade fair for the paper, stationery, and office supplies industries.
The 8th edition of the annual exhibition welcomed 7,004 visitors from more than 90 countries at the Dubai World Trade Centre, while 303 exhibitors from 42 countries presented their latest wares in a regional market hungry for new ideas and business solutions.
New features at Paperworld included the Corporate Gifts section and the revived Playworld Pavilion of children’s lifestyle products.
Ahmed Pauwels, CEO of Messe Frankfurt Middle East, the organiser of both Paperworld and Leatherworld Middle East, said the company’s plan to present a broader spectrum of products and solutions to regional trade buyers had worked. We saw an opportunity to co-locate Leatherworld and Paperworld Middle East for the first time in 2018 to leverage the synergies of the two platforms and offer our exhibitor and visitor profiles from both shows more networking opportunities.”
“Early indications are that the strategy has worked, combined with the new Corporate Gifts section and the revived Playworld Pavilion.”
Paperworld Middle East 2018 featured country pavilions from Germany, China, Hong Kong, Taiwan, Korea, and Pakistan, while the UAE contingent was as strong as ever, with the 31 local exhibitors on-board headed by Farook International Stationery, Capital Envelopes, NGR Paper, Hoshan Pan Gulf, and Party Camel.
The final two days of the event played host to Paperworld’s seminar programme, where industry professionals were updated on the latest trends, with a special focus on Africa, and an overview of the emerging Middle East print market.