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Paperworld Middle East 2019 has come to a successful end in Dubai, with 7,287 trade buyers and visitors from across the wider region treated to a whole new world of potential business opportunities.
Alexandria Robinson, show director for both Paperworld and Interior Lifestyle Middle East, said a key objective this year was to present an all-encompassing platform filled with new ideas and creations:  “This year we really stepped up our efforts to engage with exhibitors and encourage them to showcase their most vibrant offerings, and I think that really showed on the exhibition floor this year,” she said.  “So whether it was baby clothes and children’s lifestyle products, stationery, school bags, writing instruments and creative supplies, or premium gifts and leather accessories, there was plenty on offer to entice regional trade buyers to think outside their traditional product portfolios and expand into new areas. Every year we are putting our efforts to bring more visitors and exhibitors to the show. We strategically did it with leather world. Next year we will be having lifestyle event. Paperworld stands from the main flagship show, which is running for more than two decades. We launched the show 9 years ago and we are always diversifying to attract more visitors to the show. There are declines in the paper manufactures to participate in the event but we are getting new persons for the events, which is good for the industry. We use to say to all the exhibitors that if you need to get something then you need to continuously invest. As soon as the exhibitors book a slot we use to interact with them frequently to promote their products and support them. The next year is 10th edition for us so it’s very special for us. Our event is not just paper but it’s more than paper. We are looking for eco friendly and environment friendly recyclable products as well.”