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Xerox is all set to launch the Iridesse Production Press in Oman on January 23, 2019. They have invited 150 plus invitees and expecting to receive minimum of 100+ attendees. These include business directors within the the publishing, advertising and marketing industry in Oman. The Iridesse Production Press is the only digital press that can print metallic gold or silver dry ink, CMYK and clear dry ink in a single pass, giving print providers an immediate competitive edge in the growing digital print enhancement market.

Bishara, Xerox’s Authorized Distributor to host the launch event at Sindbad Ball Room, Crowne Plaza Hotel – Qurum, Oman. The event is scheduled to start at 10:30am on January 23, 2019. Invitees to the event include Commercial Printers, Graphic Arts Clients from Government and Private sectors.
Talking about the unveiling, Spokesperson from Xerox, said, "The Xerox Iridesse launch event in Muscat is to showcase to the Commercial Printers and the Graphic Art Community in Oman. We will be demonstrating the versatility of this latest Iridesse Press offering from Xerox, that offers 4-, 5- and 6-colour work, with the magic of the special colours of Gold, Silver, White that will underlay and overlay the CMYK opening a whole host of design capabilities for high value applications."
They further added, "

With two inline speciality dry ink stations, customers can create lucrative applications with spot colours, metallic and mixed metallic gradients, and speciality enhancements. Gold and silver dry metallic inks can be used on their own or layered under or over CMYK to create unique iridescent palettes. A layer of clear dry ink can be added for an extra touch of dimension or texture.

Xerox FreeFlow Core’s pre-built workflows enable print providers to automatically and selectively transform text and graphics for printing gold and silver without editing the source documents. This simplifies enhancing existing applications with high-value embellishments.

Iridesse eliminates multiple presses and processes usually required for print embellishments, increasing capacity and profits for customers. Printing at speeds up to 120 pages per minute, the press can run stocks from 52 -400 gsm. Additional press features include:

  1. The High Definition Emulsion Aggregate (HD EA) Toner process results in the optimal particle size to deliver lower gloss, smooth tints and fine detail more consistently.
  2. The Xerox EX-P 6 Print Server by Fiery enables customers to create customized workflows for metallic applications with advanced RIP capabilities and color management tools.
  3. Two Dual Advanced High Capacity Feeders, Bypass and Inserter options let customers run up to eight different stocks in a single job or do production runs with a total of 12,500 sheets.
  4. A variety of finishing options are available including the new Xerox Crease and Two-sided Trimmer, which creates a durable crease fold and gives booklets a premium quality edge when used with the Xerox Production Ready Booklet Maker Finisher and Xerox SquareFold Trimmer Modules.

Launched in May 2018, the Iridesse was first announced by Fuji Xerox in November 2017. The six-colour device boasts newly developed technologies for colour management and a range of automation. Xerox Emirates introduced the Iridesse Digital Press in Dubai in September and later introduced in Jeddah.