HP has said it hopes to redefine the wide-format market with the launch of its latest latex ink machine, the Designjet L25500.

The company claimed the machine’s ease-of-use, ability to print on a wide range of substrates and environmental credentials would open up a raft of new applications that would drive the machine to dominate the market currently served by eco-solvent machines from the likes of Epson, Mimaki, Mutoh and Roland DG.

“We believe this is going to be a turning point in large-format printing – this technology will disrupt the way people print,” said Designjet business manager Oscar Vidal. “Customers need to be able to do more things with one machine and to take cost out. We believe the Designjet L25500 will deliver that.”

The latex ink, previewed in the firm’s Designjet L65500 that was launched last year, was claimed to offer equal or improved performance compared to solvent ink for printing on PVC (vinyl), as well as printing onto paper, fabrics, polyester and polyethylene – substrates that solvent technology struggles with.

The latex ink, which is water based with a polymer that is bonded to the substrate by heat, doesn’t need air purification or solvent extraction.

The output is also odourless, making it suitable for a range of indoor applications for which solvent machines aren’t suitable.

Another advantage claimed over solvent is that the print is dry and can be finished and mounted straight from the printer without requiring the “out gassing” period of several hours of solvent print.

The machine is available in 1.07m (42in) and 1.52m (60in) widths.