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EFI will launch its first EFI Reggiani printer after revealing three new Vutek machines at a show recently. The company said the ReNoir Next is a more affordable version of Reggiani’s ReNoir, aimed at entry-level buyers.

It uses the same ink as the flagship machine and has a 1.8m-wide beltless digital printing system with a speed of up to 200sqm per hour.

EFI vice-president of sales, EMEA operations Paul Cripps said the new machine would retail at less than €200,000, adding that it was “a clean-sheet redesign” of the more expensive model.

“Not only will it be a lower price but it will have ReNoir quality. From that perspective it’s very exciting. It opens up the soft signage, banner advertising and flag markets.”

He said the new printer had been in development at Reggiani before its acquisition by EFI in July. “In graphics there were a handful of printers who actually have these types of volumes who could afford the Reggiani technology,” Cripps added. “This comes in at a significantly lower price point. It will provide a significant degree of flexibility. It prints on transfer, on banners and signs. It opens up a wondrous new opportunity for the growing EFI customer base.” EFI is keen to leverage its sign and graphics customer base to cross-sell Reggiani’s textile printers to new markets.