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Heidelberg and Gallus introduce a standardized family name for the entire digital printing portfolio: Gallus DCS 340 becomes Gallus Labelfire 340.

As of drupa 16, Heidelberg will be repeating its approach with the Speedmaster series by presenting its entire digital printing offering under a standardized family name, the “Fire” product line. While the Heidelberg Speedmaster range predominantly stands for maintaining the competitiveness of a print shop’s core business for commercial and packaging printing, the digital printing portfolio is aimed at particularly innovative business models and pioneering printing applications.  dictiWith this rename, Heid1elberg is increasing both the clarity of the entire offering and the recognition value of the brand for customers.