menu

Avery Dennison Graphics Solutions is claiming to be the first company to market a coloured cast overlaminate film designed specifically for vehicle wraps. The new transparent coloured overlaminates for the Conform Chrome series are available in orange, green & purple. The new overlaminates were launched in the UK this month, expanding the range of colours that can be achieved using Conform Chrome from five to 20 colours in total.

Applicators can use unaltered Conform Chrome colours and also combine them with the three Transparent Coloured Overlaminates. Avery said that with chrome finishes, currently gaining in popularity, the new products enabled even more creative effects. 

Marketing director Oliver Guenther said: “We are the first to market a coloured cast overlaminate film designed specifically for vehicle wraps and excited to see the installers’ colour combinations.”

When paired with Conform Chrome, the transparent overlaminates create more colour options and protect the chrome film from scratches and other damage, he said. Guenther added: “The Conform Chrome range is an established range with positive feedback. Market demand    has driven the launch for the new coloured overlaminate options.