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Glamour magazine, which pioneered the ‘handbag-size’ format is ditching the dinky edition in favour of a new, larger size that reflects today’s “more luxurious and indulgent” print experience.
The Condé Nast title will launch its new look from the February 2017. The new format is 276x203mm, the same size as stablemate Vanity Fair, whereas the handbag size was around 20% smaller at 223x168mm. It will also be printed on thicker, brighter paper but Condé Nast declined to specify the make and grade.
Editor-in-chief Jo Elvin said the monthly title was recalibrating its offering in response to changing lifestyles and needs. The publisher described the print experience as now being regarded as “more luxurious and indulgent, most likely to be consumed at home”.