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Infigo Software has partnered with global online review community Trustpilot to help its customers drive their online conversion by having a Trustpilot rating on their e-commerce sites.
The web-to-print and cross-media marketing software developer said it has been focusing closely on partnerships and third-party integrations over the past two years to ensure it delivers the most comprehensive packages on the market.
The firm’s relationship with Trustpilot was forged by Chris Minn, director of digital strategy at Infigo Software and founder of Netkandi, which was acquired by Infigo last year.
“The power of a Trustpilot rating for online businesses is phenomenal as consumers rely on peer reviews to distinguish between the vast choice of brands available online,” said Minn. “We recognised the opportunity a Trustpilot integration would deliver for our customers, enabling them to build brand trust quickly within their e-commerce platform.”
He added: “Trustpilot stood out to us as the right strategic partner because of the independent endorsement and transparency offered by its review community.”
According to independent research shared by Trustpilot, 77% of consumers use online reviews to help them make purchasing decisions and 62% are more likely to do business with a company after reading a positive review.