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EFI has launched two reconfigured Vutek HS hybrid flatbed/roll-to-roll printers developed for high-volume out-of-home applications and revamped its cross-media software suite.  The Vutek HS125 F4 and HS100 F4 feature a double CMYK configuration, which boosts their speed to 225 and 190 boards per hour respectively. Both the 3.2m-wide machines have the same base features as their HS Pro brethren, including a six-zone vacuum bed, variable-drop greyscale imaging, EFI’s Pin & Cure technology, and the ability to handle rigids up to 50.8mm.
“What we’ve done is leverage the HS platform and changed the head platform to dual channels, which doubles the speed and opens up new market opportunities in distant-view, outdoor markets,” said Ken Hanulec, vice-president of marketing, EFI Inkjet.
The two machines were announced at EFI’s annual Connect user event in Las Vegas, where the company also unveiled its next-generation customer engagement platform, MarketDirect, which is a ground-up redesign of its DirectSmile cross-media suite and has been in development for a year.
“We’re providing a platform that is suited to those that are just getting started with customer engagement and also those that have that technology, but are really looking for the next step in their evolution,” said Charlotte Tueckmantel, vice-president and general manager, Value Added Products, EFI Productivity Software.
Features include EFI SmartCampaign, an HTML5-based cross-media design tool; intuitive campaign metrics dashboard; drag-and-drop storyboarding to map the customer’s journey and automatically create a campaign; campaign theme templates; and a Campaign Wizard to enable users to create and measure fully fledged campaigns using print, web, email, mobile and social media.