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Xerox debuted a high speed, six station colour press that combines four-colour printing with up to two specialty dry inks in one printing pass. The Xerox Iridesse Production Press is the only digital press that can print metallic gold or silver dry ink, CMYK and clear dry ink in a single pass.

“Iridesse can do things no other digital production press can do, but it’s what it can do for our customers that’s most important,” said Ragni Mehta, vice president and general manager, Cut Sheet Business, Xerox. “We created the press to produce these special effects and digital enhancements cost effectively and in a simplified workflow, so our customers can seize the market opportunity and grow their businesses.”

According to company, "Iridesse eliminates multiple presses and processes usually required for print embellishments, increasing capacity and profits for customers. According to Key point Intelligence-InfoTrends, digital print enhancement can result in a rapid return on investment as print service providers’ profit margins on such embellishments can be as high as 50 to 400%.With two inline specialty dry ink stations, customers can create lucrative applications with spot colors, metallic and mixed metallic gradients, and specialty enhancements. Gold and silver dry metallic inks can be used on their own or layered under or over CMYK to create unique iridescent palettes. A layer of clear dry ink can be added for an extra touch of dimension or texture."

“Iridesse’s one-pass capability, workflow automation for incorporating metallics and varnishes combined with run-time quality control technology is a differentiator for Xerox and can give print providers a competitive advantage,” said Ron Gilboa, group director, production technology, Keypoint Intelligence-InfoTrends.