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Xeikon announces its digital printing solution for pouches. This latest innovation has been developed for consumer goods markets – food, beverage, chemical and pharmaceutical industries. The digital process for printing on pouches responds to current trends, i.e. significant numbers of SKU’s, shorter lead times, and the rising popularity of pouches in store. Brand owners looking for shelf impact for their products are drawn to flexible pouches for their ability to stand, their light weight and their sustainability.

Filip Weymans, Xeikon’s VP marketing, said, “This is a prime example of what we call ‘customer driven innovation’. By focusing on this application, we are supporting our customers’ requirements and also responding to the current trends in consumer preference.”