The Gitex Technology week always brings with it a buzz of activity, anticipation and goody bags filled with new technological marvels. This edition was no different with a focus on robotics, 3D printing, virtual reality, augmented reality and drones.  On display was the first virtual reality robotic simulator, first 3D-printed car and first 3D-printed humanoid robot from UAE based DigiRobotics. While there is a greatly increased interest in 3D printing, dealers have yet to see runaway sales.

This same technology has transformed the buying process as well, diminishing geographical boundaries. End users and suppliers can handle everything virtually by visiting an e-commerce site and manufacturers and distributors can remain connected with their customers whereever they are.

Our Better Business feature this month examines the pros and cons of giving increased importance to turnover while relegating the profit margins to the sidelines.  Questioning this approach, the article argues in favour of the detrimental effect such policies is causing to the printing industry, when shrinking margins leave little for re-investment.

The Star Product features Xerox’s UV inkjet direct to object printer for printing on shaped objects and the large-format additive 3D printer. Massivit 1800 for the signage and  display type applications.


Shilpa Jasani is the editor of PrintWeek MEA magazine.