Printmasters offers printing solutions to global businesses looking to enhance their brand value via print and packaging mediums. With over 40 years in the industry, Printmasters has been providing professional printing services to 800 local and international clients. Located in Dubai’s Production City with a 60,000sqft facility, the 400 staffers provide offset, UV offset, digital printing, labelling and luxury packaging services related.

Printmasters CEO Sivadas Menon said, “The label printing market is a growing area, so we invested in flexo printing machines for high-volume label printing. We soon realized that there was a huge demand for short run label printing as we were receiving several customer inquiries for the same. Thus, short run digital was the ideal solution to pick up on the volume of label printing.  That’s when we turned to Konica Minolta’s digital solutions through its local partner Juma Al Majid.”

“When it comes to digital printing, Konica Minolta AccurioLabel 190 helps us stay at the forefront. We’re able to produce short runs; meet customers’ requests for faster delivery times; convey relevant personalized communications; and, produce cost-effective, on-demand runs with excellent digital image quality. The highly flexible system runs coated, uncoated textured paper and film, at speeds of up to 18.9mpm, and 1,200 dpi. It’s the perfect solution helping us tap into the growing market and expand our business.”

“AccurioLabel 190 has enabled us to offer more choices to customers. We always strive to win with quality. Accurio 190 is easy to use and simplifies operations, reduces waste, costs and lead times. Also, no additional preparation time is required as different substrates can be changed simply from one job to the next. Its colour management control ensures consistency across the various substrates from start to end,” added Menon.

According to Konica Minolta, the rapid expansion in the digital label printing market indicates that flexo printers regard AccurioLabel 190 as a solution in today’s market challenges. “The highly flexible solution is allowing operations to deliver high quality results quickly, efficiently and cost effectively without compromising on colour and quality. With the state-of-the-art facility and the latest print technology, Printmasters is able to calibrate their machines with the highest standard of software, allowing them to produce quality consistent printed products,” the company said.