Graffiti has purchased an EFI VUTEk GS5250LXr from distributor Saga Digital, whose South African division will work closely with Graffiti to ensure a seamless installation. The relationship between Saga Digital UAE principals and Graffiti goes back many years, as they were the original suppliers of the Jeti Solvent Printers that Graffiti is still using. With the new SAGA Digital SA office now up and running, the transition to EFI, and more so the new VUTEk GS5250LXr, will be a comfortable one. 

Alan Harris, MD of Graffiti, commented about the reason why he opted for th emachine, “We decided to upgrade our equipment to state-of-the-art technology .We looked at different machines and this is the only one that could do something for us that no other equipment can—it’s a game-changer. The VUTEk will enhance our different divisions, such as vehicle branding, tarpaulin services, building and boundary wraps and retail solutions. Previously, we had to outsource certain things; with the new VUTEk we can bring more work in-house as it opens up a broader spectrum of substrates and niche avenues in the market. We can also print massive billboards without joins, which we couldn’t do before. It allows us to provide a much wider product offering and will ensure we are a one-stop-shop for our clients.”

“The market has become highly competitive over the past few years,” said Iain McMurray, General Manager of Saga South Africa. “Factors such as exchange rates for media, electricity, labour costs and tighter deadlines were all key factors in the analysis which Saga South Africa carried out at Graffiti over a long period, to decide on which equipment would take them to the next level, while securing their long term investment. This particular unit will be the first of its kind in South Africa and will no doubt take the market to a new level in quality and performance.”