The Paper Shipping Sack Manufacturers’ Association (PSSMA) has announced the launch of a new communications campaign to promote recovery of paper shipping sacks that are used to transport food products for recycling, Paper Age reported.

The campaign was officially launch in April, 2016, when a new website went live at www.pssma.org. The website includes new information areas addressing the sustainability and recycling of multiwall paper shipping sacks, and is being redesigned for ease of use from any connected device.

PSSMA’s information campaign will focus on promoting recovery of unlined food paper shipping sacks.

A recycling emblem for printing on unlined food paper shipping sacks will also be introduced shortly. By printing the symbol on eligible sacks, manufacturers will help spread the message about paper-based packaging’s sustainability.

“We want to inform all users how easily they can recover these paper shipping sacks for recycling. Not only will their efforts help increase the recovery rate, they’ll also save money on waste disposal while improving their own sustainable business practices,” said Richard Storat, President of PSSMA.

PSSMA’s communications program will include outreach to customers, food producers who purchase multiwall sacks for transporting products such as sugar, flour, grains, and other food ingredients. The PSSMA also intends to inform end-users, who receive those products, about recycling the sacks after they have been emptied. These include bakeries, restaurants, foodservice providers, institutional kitchens and other entities that prepare food for consumption.