Ricoh Europe has developed new authoring capabilities for Clickable Paper that will enable companies to deliver client-centric service. Ricoh is also launching customisation software during the second half of 2015 that will allow clients to embed Clickable Paper into their own branded apps.

Clickable Paper is an image recognition technology that allows printed materials to be repurposed without marking, editing or reformatting the source documents. Hotspots are used to link to rich media from related authored content, end-user contributed social information or calls to action such as tweets, maps, calls and emails.

“Clickable Paper’s ability to provide immediate one touch access to multiple online information is already well known,” comments Graham Moore, director business Development, Ricoh Europe.