Soyang Europe has launched a number of new products to expand its material portfolio and also launched a new website.
The new products include new carpet materials for UV and sublimation printing, a new range of wall coverings, window films and a set of printable magnetic sheets.
The products have been available for purchase for the past few weeks, apart from the carpet materials, which became available this week.
Soyang sales director Andrew Simmons said: “We are quite positive about these, they are competitively priced products for what they are. For example, people are always looking for new flooring solutions for printing. The last area that can be covered is the floor. The magnetic solutions are an easy range for an easy install.”
The carpet materials are priced at around $6.5 per sqm, the wall coverings are around $3.89 per sqm and the magnetic sheets range from $3.893 to 7.78 per sqm.
Simmons said he envisages all of them selling well.
“You’ve always got to come out with new products, something to whet the appetite of your customers. You can’t always talk about the same things,” he added.
The new website, which has been in development with UV Creative for     around six months, went live last week.
The homepage now splits Soyang’s product range into four categories under four different banners: print, self-adhesive, décor and textile.
Simmons further commented: “As a company, we’ve grown significantly in the past four years, probably more than doubled our turnover. We moved to a new warehouse two years ago, which has given us greater scope to stock more products and a more expansive product range and the easiest way to get that to marketplace is by putting it through the new website.”
He described the new online offering as “fresher and less antiquated”.
In March 2015, it launched two new wide - format substrates.