The challenge with most printers is how to search for growth in shrinking market places?
This painfully real situation has had printers searching for answers in different directions. Those not able to face market forces have folded shop, while others have moulded their businesses to the changed demand-supply scenario.
A leading printer says developing a range of value-added, technology-based solutions, systems or services have extended our opportunities in a sector where the market is in steady decline. Customization, variable data, branding, security printing and personalization are all offering newer growth opportunities and moving in the digital direction is another life saver.
This issue of PrintWeek MEA has curtain raiser interviews ahead of the once-every-two-years Gulf Print & Pack show, while our Better Business feature covers attracting bright young talent and fresh ideas into an industry, thought by the modern day youngster to be ‘outdated and old-fashioned’.
Our Technology Report examines how technology has affected every industry in some shape or form, and in many cases it has completely revolutionised sectors. In the printing industry this has been manifested in the machines becoming more sophisticated as a result, with continuous improvements in both hardware and software.
Shilpa Jasani is the editor of PrintWeek