Product Reviews

Colour digital production may well be growing more quickly, but monochrome still comfortably retains the lion's share of the digital market. According to InfoTrends, for every colour digital page produced in Europe in 2009, six were produced in mono.

"Mono digital production continues to play a key role, complementing the continued growth of colour," says Xerox product marketing manager Malcolm Glynn.

Glynn believes further opportunities for growth in mono digital printing lie in book publishing. "This is due to improvements in speed and quality with mono digital presses," he explains.

There are also a number of market drivers encouraging book printers to invest in digital machines, claims Kodak EAMER digital printing marketing director Erwin Busselot. "Run lengths are going down, but these run lengths typically remain too high for a xerographic engine, so a high-volume inkjet device is the answer to what they need," he says.

And then there is the demand for ever-faster turnaround times. "Litho printers have two options - overprint and store the extras, or react by printing on demand," he says.

"Clearly, a digital device is much faster and more flexible in responding to these needs, and mono devices in particular serve as an ideal market entry point because most can easily be upgraded to full colour in time," Busselot adds.

When it comes to direct mail, it's fair to say colour production now dominates. It's been driven in part by a move to re-engineer document workflow to take advantage of so-called 'white paper solutions', so eliminating the need for pre-printed litho colour shells. The printing costs might be higher than litho, but they are significantly outweighed by dramatic reductions in waste and inventory storage.

Transpromo opportunity

However, some argue that mono digital presses are still a cost-effective way of personalising pre-printed stock, especially when part of an internet or SMS DM campaign.

"Money can be saved by using white paper space for mono marketing communications and transpromo applications in the same way as it can for colour work," says Glynn. "And thanks to the high quality of digital, it is possible to have an impact with marketing messages printed in mono."

When purchasing any digital press, printers should think about productivity, throughput, reliability, workflow and quality of finished product, suggests Oce production printing national sales manager Ed Hudson.

"While many devices offer significant monthly and peak-duty cycles, the small print should always be checked to see if the device will maintain optimum production rates over five or six years," he adds.

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