Sharjah Book Authority  strengthens Emirati and Arab presence at BookExpo America. Sharjah Book Authority, SBA, has successfully highlighted the rich publishing experience of Sharjah and the UAE at BookExpo America 2018, which took place recently at the Javits Convention Center in New York. SBA was the only Arab representative at North America's largest and most influential gathering of professionals in the global books business. Through its participation, SBA introduced Arab literature and culture to the international publishing community and the Expo visitors. It highlighted the authentic Arab heritage and its openness to interact with other civilisations by extending bridges of communication through authorship, translation, publishing and distribution of books. Established in December 2014, SBA is dedicated to encouraging investment in creative industries and offering a platform for knowledge and intellectual exchange between people from different civilizations and cultures.