Epson has been a part of Gitex Technology Week for over two decades. This year, it took place between 6-10 October at Dubai World Trade Center.

While virtual reality (VR), augmented reality (AR) and robotics were the ‘hot’ attractions at its stand alluring even Sheikh Hamdan, Epson also showcased its line up of printers and projectors including ink tank and workforce printers, laser projectors for businesses, events and education; and, POS printers for retail and hospitality.

The new launches include two large-format technical printers: the SureColor SC-T3100x 24-inch and the SureColor SC-T5400M 36-inch that complement the T-Series range.

Talking to PrintWeek, director of sales at Epson MEA Jeroen van Beem said: “It’s important for us to show ourselves at events like these. We are a growing brand in the region. We saw 15% growth this year, similar to last year. The double-digit growth shows our partners that we are expanding our range and are also interested in their brands. We are well known in the consumer space compared to business area, where our current focus lies. For businesses, our main offering is the inkjets.”

Talking about the current recession-like conditions in the market, he said that Epson remains unaffected as the company reinvents itself in tune with the latest technologies. We adapt quicker compared to our competitors in the market. For instance, consumers were tired of buying costly supplies for inkjet printers. So we launched the eco tank printers about six years ago.”

When asked about the company’s environmental responsibility, Beem said: “We take sustainability quite seriously as printing leads to high consumption of energy at offices. An inkjet printer uses 90% less energy than a laser printer. We have also partnered with Enviroserve for e-scrap recycling, providing customers a safe and secure solution to dispose of their electronic items. Our PaperLab innovation recycles paper with minimum water, helping companies with in-house recycling.”