International Expo Consults (IEC), the host of Sign & Graphics Imaging Dubai show, believes that innovative signage and digital signage solutions will play a huge role in the growth of the retail sector in GCC.

IEC CEO Sharif Rahman said: "The UAE and Saudi Arabia are big markets for the GCC retail sector and in both the countries, the growth is driven by the rise in population, spending capacity, GDP per capita and tourism sector. There has been added pressure from the success and growth of e-commerce, but all is not lost for the brick and mortar retailers. Those who are ready to adopt innovative solutions such as segmented reality and other new-age signage solutions will fare much better than before.”

Some interactive retail digital signages include touch, multi-touch, augmented reality, gesture control to mobile and social media integration. These solutions, found in varied environments such as retail stores, hotels, restaurants, healthcare institutions, amusement zones to corporate buildings, could redefine the signage industry.

The 23rd edition of SGI Dubai, the largest exhibition for the signage and graphic imaging industry in MENA, will take place between 12-14 January, 2020. The show will feature exhibitors from signage, digital signage, wide format printing, digital printing, textile printing, screen printing, LED and retail industry. Other categories such as AI, software, metal cutting, labeling and branding, spare parts and paper technology will also be part of the show.