Cumbrian papermaker James Cropper has launched a new bright white paper range called Porcelain.
The new paper and board range is available now in five sizes, and nine weights, 80gsm to 500gsm, including three, 250, 300 and 330gsm.
Commercial director Chris Brown said Porcelain was “very high white, has wonderful smoothness and great touch.”
He said it would be ideal for corporate brochures, greeting cards and high-end stationery such as invitations.
“I think graphic designers will love it because it gives a better response for their images,” Brown said.
The launch follows another new “premium white” product, launched by Arjowiggins recently. The French company said its Teknocard range was the widest available in the market for packaging and graphical applications and said it would appeal to users of former Tullis Russell Papermakers product Trucard. Also recently, Premier Paper Group bought the former Tullis Russell paper brand Advocate from the administrators of Tullis Russell Papermakers, KPMG. GF Smith bought another Tullis Russell brand, Naturalis, from KPMG in June.
“We’re the only speciality paper mill in the world to launch a paper called Coffee that’s really fabulous for us,” Brown said. “It was released six months ago and is going great guns, ahead of internal forecasts.”
The company’s coffee cup recycling plant, which was opened by The Queen almost exactly two years ago, now produces around 10% of James Cropper’s pulp requirement. Half of this goes to make the Coffee range, around 40% to make the Vanguard range, depending on colour, and the Croxley Heritage range uses 10%. It also goes into custom makings as agreed.
James Cropper is currently recycling the equivalent of 10 million cups per week.
