Arjowiggins Graphic has launched a new “superb white” premium board and packaging range aimed at Trucard users and brought Tullis Russell Papermakers’ former sales director on board to promote it.

The company is calling its Teknocard range, launched this week, the widest available in the market for packaging and graphical applications alike. It is the first SBS board Arjowiggins has produced. One of those who created top Tullis Russell board Trucard, Malcolm Sinclair, is now the business development manager for Arjo’s Teknocard portfolio. Trucard is currently one of the intellectual property (IP) brands being sold by Tullis Russell Papermakers’ administrators KPMG through specialist IP firm Metis Partners.

Teknocard is FSC-certified and has, the company said, “outstanding bulk, stiffness and dimensional stability” and “perfect smoothness”, with applications as diverse as business cards, audiovisual packaging, menus and book covers.

The range is available in uncoated, one-side coated, two-side coated, wood-free, 50% recycled and 100% recycled. Arjowiggins has already taken its first Teknocard orders.Sinclair said that the SBS board will be used for many of the same premium packaging and graphical applications as Trucard.

“With the broadest range in the market under the same brand with both uncoated and coated options we aim to offer many of the same features that proved attractive for Trucard users, but with the added bonus of the unique offer in the premium cartonboard market of not just a 50% but also a 100% recycled version. And of course, the full range is FSC-certified.