By Shilpa Jasani
Dubai-based Paper distributors, Gimpex has partnered with UPM to distribute Raflatac Labels in the Middle East region.
General manager- Gimpex, Elias El-Wadi commented: “Gimpex has been a UPM partner for a long time, having the best network of paper distribution in the Gulf and Middle East market. When we started to think of a new business model for UPM Raflatac, the self-adhesive label business of the UPM Group, we focused on having a distribution centre. Our main target was to reach small and medium size printers and extend our service options for existing customers in the Middle East. The long successful partnership and our common values provided a solid basis upon which to develop our association by adding self-adhesive label products as a new segment. We believe that UPM Raflatac’s expertise and innovative approach in the label industry allied with Gimpex’s service quality and customer oriented approach will create new synergies and possibilities in the Middle East label market.”
Gimpex will stock the required sticker reel items  from UPM raflatac and will also arrange to deliver any special orders of their customers in the Gulf market.