UPM has unveiled a range of machine finished speciality paper grades at the World Publishing Expo 2014 called UPM Brite 80. The paper range is suitable for publishers printing supplements, inserts, flyers, books and catalogues.

“Print is a complementary medium within the increasingly diverse world of publishing. To add value requires getting the best from content, and to do this well requires a greater appreciation of paper and its intrinsic characteristics,” says UPM’s Ken Ehrnrooth, head of sales, Newspaper Publishing, UPM Paper ENA. 

“Our mills have met this challenge and developed new products to support the ever increasing demands of supplement work for both publishers and newspaper printing houses,” Ehrnrooth added. 

“With a D65 brightness of 80, good opacity and high print contrast, UPM Brite 80 meets the requirements of customers who require a cost efficient grade with strong environmental characteristics and values.”

“UPM Brite 80 completes the already wide range of UPM’s 100% recycled grades. Thanks to its raw material base, office papers, the grade generates unique brightness gains with minimal environmental impact.”

The paper has been awarded an EU Ecolabel after fulfilling the required criteria that include requirements related to energy and chemical use, forest sustainability and production-related emissions to water and air, announced UPM.