The local print service provider from Qatar, Al Murshed advertising befitted permissible to knock into the growing demand for producing high-end marketing when they bought the digital printing from Canon Middle East, a leader in the imaging solutions. Operating for the last two decades as one of the top advertising business, the company has expanded its business from traditional offset printing to digital with the installation of Canon imagePRESS C6010 Colour Printing System.
“Print service providers often find that the inflexible nature of traditional presses  do not easily accommodate the demands of document customisation. Furthermore, the growing segment for small quantities of professionally printed documents within the advertising and marketing services industry with fast turnaround time are not cost-effective in traditional offset printing,” said Hendrik Verbrugghe, marketing director, Canon Middle East.
“Canon is committed to offering a complete solution that integrates with industry standards and support ongoing developments in digital workflows. With Canon’s digital printing technology, they can now deliver the professional quality documents with ease and control,” added Verbrugghe.
By choosing Canon, the company has reported that it produced print quality that rivaled its own offset capabilities, which had great colour consistency, smooth gradients and colour accuracy that were grander to the other digital printing systems they reviewed.
“We now have greater flexibility to fulfil client orders on a wide range of jobs which embraces saddle-stitched booklets, hard-copy reproductions, direct mail pieces and marketing collateral which are all growing in demand of Qatar,” said Hassan Ibrahim, general manager of Al-Murshed Advertising.