Casablanca, Morocco-based Direct Print has purchased the Flexcel NX system from Kodak to facilitate its foray into packaging/ flexographic segment in North Africa.

“We opted for Kodak solutions in order to facilitate our expanding business in the flexo printing industry,” said Younes Benchekroun, managing director at DirectPrint. “When developing our investment plans into the flexo printing industry we realised, very quickly, that Kodak flexo solutions help deliver high-impact flexible packaging with accurate brand colours - across all substrates, through any printing process - that would complement our previous production set-up. We were attracted to working with Kodak due to their strong emphasis on quality and efficiency, all the way from prepress to press.”

According to DirectPrint the Moroccan market is poised for growth.  DirectPrint was services by Kodak’s agent Amigraph.

“DirectPrint, Amigraph and Kodak have been on an interesting journey to determine which set-up to choose,” said Majid Ziatt, presales and post-sales support manager at Amigraph. “The partnership of all three stakeholders has yielded positive results and a successful first Flexcel NX System installation. This  is our first deal in the French speaking African market, and have also gained valuable experience in the flexography industry that will only open more doors for us into a market that will grow.”

Category business manager, Katja Ptzsch at Kodak said that “DirectPrint wanted uncompromised quality when extending their activities into the flexo world and we, together with Amigraph, have achieved this goal through state-of-the-art
technology.”

According to Ptzsch, “Morocco has a strongly developing, yet highly competitive packaging industry”, that is ripe for new
technologies”.