Raidy Printing Group adopts augumented reality

Lebanon and Dubai-based Raidy Printing Group has adopted a new technology called Augmented Reality.
 Says its creative director MarieJoe Raidy, “I wouldn’t call it our application as much as a technology that we adopted, same as any new technology that we consider can add value to the experience of our customers and their target audience. This specific new technology allows companies and brands to make their printed jobs clickable, by adding videos to their printed pages, or an e-mail contact tab, or a call to action phone button, to name a few.
“The application can be used, adapted and customized to any printed product, from a business card to a high end art book, magazine, brochure or catalogue.”
On the question of how this application

Shilpa Jasani, 11 September 2013